Today “big data” is a business priority, given its ability to profoundly affect commerce in the globally integrated economy. In addition to providing solutions to long-standing business challenges, big data inspires new ways to transform processes, organizations, entire industries and even society itself. Yet extensive media coverage makes it hard to distinguish hype from reality – what is really happening? The newest research finds that organizations are using big data to target customer-centric outcomes, tap into internal data and build a better information ecosystem.

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